Dr. Joanne Patterson, Ohio State University, Assistant Professor, Health Behavior and Health Promotion
Title: Addressing tobacco use in LGBTQ+ communities: Apply cultural tailoring to promote cessation and harm reduction
Abstract: Tobacco and nicotine use rates are high among lesbian, gay, bisexual, transgender, and queer (LGBTQ+) populations, warranting research on interventions reduce use in this group. Culturally tailored health communications can inform and influence tobacco social norms at a population-level and individual decisions to use tobacco. However, limited research describes the effectiveness of applying cultural tailoring to develop tobaccorelated health communications for LGBTQ+ populations. This talk will describe what we know about LGBTQ+ tobacco disparities, cultural tailoring for tobacco health communications, the message design process from two formative evaluation studies, and implications for future community-engaged research: First, partnering with a leading LGBTQ+ healthcare organization, we developed a culturally tailored smoking cessation communication guide to be used in behavior and primary healthcare settings. Second, using an iterative, qualitative approach, we developed visual and semantic content for mass-reach health communications to address nicotine and tobacco use among LGBTQ+ young adults.
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