Dr. Dean Lillard, OSU, Professor of Human Sciences
Theme: Population Health
Title of Talk: The Economics of Nicotine Consumption
Abstract: The development of nicotine replacement therapies and e-cigarettes emphasize and highlight that nicotine drives tobacco demand. I present a simple model of utility maximization that focuses specifically on nicotine as the object of interest in the broader context of the economics of tobacco and its control. Using evidence on the neurological effects of nicotine and cotinine in the brain, the model allows for costs and benefits of nicotine that vary over the life cycle. The model accounts for differences in the relative efficiency and associated physical costs of nicotine delivery devices, genetic differences across individuals that partly explains variation in nicotine consumption, yields a derived demand for nicotine delivery technologies, and predicts patterns in consumption over the life cycle of individuals and the market as a whole.
Please note that January 2022 seminars will only be offered in a virtual format.
A reminder that all participants need to register in order to participate in the spring seminar series. The link to the registration is here: https://osu.zoom.us/meeting/register/tJIqf-GhqDgiG9WdqaEWVPZ5HCi_u9rmSUZp
